Losing your virginity–thinking more about the payoff

Posted April 17th, 2014 by Laura with No Comments

Social media and promoting your library’s “stuff” is something I’ve written about before.  It’s still a message that I find many libraries ignoring.  Too many libraries  believe that their stuff is “cool” because they say so, and ignore one of the most fundamental aspects of promotion:  making the promotion actually relevant to the audience.

I’ve had this video in my virtual pocket for a while, and decided that it might be a good time to share.  It makes the point that the user experience has changed, but people have not.  Advertising isn’t about technology.  Technology changes, but people do not.  Enjoy.


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