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The Librarian’s Nitty-Gritty Guide to Social Media

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The vast array of social media options present a challenge to today’s busy librarians: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she enlarges her best-selling ALA Editions Special Report on the topic and

Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library
Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling
Addresses the fine points of Facebook, comparing the various types of profiles and accounts
Guides readers in the basics of crafting eye-catching status updates, and other social media best practices
Shows how to manage and monitor accounts, including pointers on dealing with negative feedback

Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.

Table of Contents

Introduction

1 Getting a (Better) Grip on Social Media

2 Getting Started

3 Understanding Social Capital

4 Strategies for Social Media Success

5 Rethinking Status Updates

6 Fine-Tuning Facebook

7 Teens and Social Media: Testing Assumptions

8 Online Reputation Management

9 What Can We Count? Measuring Success

10 Social Media in the Long Term

11 A Few Final Words

Bibliography

Doing Social Media So It Matters: A Librarians Guide

Print edition	Ebook edition
Kindle edition	Book/ebook bundle

Facebook, Twitter, MySpace, LinkedIn: it’s difficult enough to keep abreast of social media Web sites, let alone understand how they fit into today’s library. This practical resource brings together current information on the topic in a concise format that’s easy to digest. Laura Solomon is a librarian with more than a decade of experience in Web development, design, and technology, and her timely guide

Provides context on the social media phenomenon
Offers practical advice on how libraries can choose, use, and monitor these tools effectively
Identifies additional resources and best practices

Solomon has written a unique, to-the-point guidebook for those ready to jump into the deep end of the pool and commence or improve their library’s tweeting, posting, and friending.

Table of Contents

Introduction
1 Getting a (Better) Grip on Social Media
2 Getting Started
3 Understanding Social Media
4 Strategies for Social Media Success
5 What Can We Count?
6 Is It Worth It?
7 A Few Final Words
Bibliography

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