Yes, the website's homepage is important. But it's not nearly as mission-critical as many staff think it is. Why?
Let's face it: 2020 has been a serious dumpster fire and the more distractions, the better. In that vein, here are some of my favorites from this year. Happy holidays.
What we're seeing now, though represents a huge shift in how even the social media platforms themselves are viewing low-level (often referred to as "vanity") metrics.
For the past couple of months, I’ve had the pleasure of working with a small, selective cohort of library staff from public libraries in Tennessee. Each week, we look at important concepts in social [...]
However, even I will sometimes admit that things can get just a little too quiet. Granted, if you've got kids or family trapped in the house with you right now, that might not be one of your problems. [...]
I could go on for a while about how the "rules" of web design have changed in twenty years, but one "rule" that has somehow persisted, despite real data now being available, is that of "Users won't go [...]
Happy holidays! It’s time for my annual collection of Online Stuff To Waste Time On. You know, in case you needed help not getting your work done. And, by the way, this is the TENTH year I've been putting [...]
A couple of years ago, I was asked to do a series of this type of workshop for an out-of-state consortium. When the evaluations came back to me a few weeks afterwards, I got very good marks as a presenter, [...]
Happy holidays! It’s time for my annual collection of Online Stuff To Waste Time On. You know, in case you needed help not getting your work done. Hear the sound of a vintage Viewmaster and [...]
Without data, you’re just another person with an opinion. W. Edwards Deming One of the least comfortable parts of my job as a web developer/designer is to convince library clients that certain things [...]
(Read Part I here) The decline of sharing In his 2015 book The Content Code, Mark W. Schaefer points out that even great content isn’t enough. “But epic content simply earns a seat at the table today. [...]
INTRODUCTION For the past few years, the vast majority of news from the social media realm has been in a positive vein. Popular formats and platforms. Demographic shifts between channels. Social media [...]
SPOILER ALERT: Humans are the new horses. Welcome to the robot revolution. This riveting 15-minute film really brings home what’s happening on the tech front right now. An important point: a lot [...]
In 2016, my workplace did a study to determine the state of various issues on public library websites in Ohio. One of the numbers that was concerning was the widespread lack of a favicon. Over 45% of the [...]
Happy holidays! It’s time for my annual collection of Stuff You Didn’t Know Existed But Can Waste Your Time On. You know, in case you needed help not getting your work done. Sandcastles: If you, [...]
Animated GIFs are everywhere, especially in social media. Even my Android phone has many built into its SMS app. They’ve become a very common part of modern communication. Not only do they effectively [...]
It's no longer a novelty for a library to be visible online: it's a necessity. It's time to level up how we present our libraries online, because "doing social media" doesn't cut it.
Happy holidays! It’s time for my annual collection of Online Stuff To Waste Time On. You know, in case you needed help not getting your work done. Be virtually rained out. Like the sounds of rain? [...]
For several years, I was a lucky customer of Verizon with a grandfathered, unlimited data plan. Last year, in an attempt to shove us freeloader-types overboard, Verizon jacked up the price of unlimited [...]
I get to present workshops and courses fairly often, especially on social media-related topics (when you write books about a subject, people generally want you to talk about that subject). One question [...]
Recently, at my place of work, we decided to do a broad survey of Ohio’s public library websites for some basic functionality and features. We wanted to get an idea of just how many websites still [...]
If your library’s website doesn’t have a search field at all, this post isn’t for you. Your site has way bigger issues to contend with. (But, feel free to use this post to guide the creation [...]
If you’ve been paying any attention to digital marketing trends, then you already know that one of the next big things is the personalization of the user experience. Today, I was reading an article [...]
I’m happy to announce that my new book, The Librarian’s Nitty-Gritty Guide to Content Marketing, is now available for pre-order from the American Library Association. What is content marketing? [...]
There’s a heck of a lot of information out there about how important it is to have a good headline for blog posts. Many people will make their decision to read or not, based purely on the headline. [...]
Happy holidays! It’s time for MeanLaura’s annual collection of Online Things Which Can Prevent Work. You know, in case you needed help not getting work done. Listen to Wikipedia. No, not someone [...]
For the past several months, I’ve been enmeshed in the writing of a(nother) book, on a topic that only marginally involves websites. During my research, I read a terrific book by marketing expert [...]
When I started doing web stuff in the 1990’s, I remember it being very much a “Wild West” kind of realm, with few hard and fast guidelines or rules (which is why sites made with GeoCities [...]
If you didn’t know already, your library’s site should be responsive. Having a separate mobile site is no longer good practice. Heck, even Google is penalizing non-responsive websites. If [...]
Because, numbers. Do any of these numbers change how you think about your library’s social media strategy? Facebook: Facebook’s monthly active user base is expected to surpass 1.43 billion [...]
I’ve only listed the three I think are most important right now, because we all get overwhelmed. Fill up on caffeine and get reading, folks. Does Google Think Your Library is Mobile Friendly? If [...]