What Does This Mean to Me, Laura?

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What Does This Mean to Me, Laura?

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Losing your virginity–thinking more about the payoff

17th April 2014

UX (User Experience)Social media and promoting your library’s “stuff” is something I’ve written about before.  It’s still a message that I find many libraries ignoring.  Too many libraries  believe that their stuff is “cool” because they say so, and ignore one of the most fundamental aspects of promotion:  making the promotion actually relevant to the audience.

I’ve had this video in my virtual pocket for a while, and decided that it might be a good time to share.  It makes the point that the user experience has changed, but people have not.  Advertising isn’t about technology.  Technology changes, but people do not.  Enjoy.