What are your library’s social media goals? At first glance, the answer to that question might not seem all that difficult. And, if I ask you (or other library staff) this question, you might come [...]
Ok, I admit, that’s a bit of an incendiary headline, and I’m not really advocating that your library forego taking advantage of the viral new trend that is actually pretty advantageous for [...]
Because, numbers. Do any of these numbers change how you think about your library’s social media strategy? Facebook: Facebook’s monthly active user base is expected to surpass 1.43 billion [...]
I’ve only listed the three I think are most important right now, because we all get overwhelmed. Fill up on caffeine and get reading, folks. Does Google Think Your Library is Mobile Friendly? If [...]
I spend a lot of time on Twitter. Nevertheless, it is a tricky social media tool to get right. Things move so quickly, and engagement is perhaps more elusive than on some other platforms. I’m [...]
Don Yarman is the Deputy Director at the Delaware County District Library in Ohio. I’ve known Don for more than a decade, and one of his most endearing traits is his ability to speak truth to me, [...]
The answer to that question is, in short: Sorta. Kinda. Maybe. This week, Facebook announced a new feature for Facebook Profiles (individual users–people–not Facebook Pages for brands/organizations). [...]
I know, it’s convenient to use the exact same, exact content for your library’s Twitter and Facebook accounts. And, yes, I know social media takes a lot of time! But, if it’s worth [...]
(One concern I hear a lot of is “How do we find time for this social media stuff? We don’t have a full staff anymore and we’re already going nuts trying to do the things we have to do!” There’s [...]
At the end of every year, lots of media outlets and assorted gurus make predictions about what is going to be happening in the next 365-odd days. But how often do libraries stop to think about what those [...]
This week I’m chatting about a web application called Glue . I look at a good number of web applications, and some are useful. Unfortunately, Glue is not one of those. The premise of Glue is [...]
If your library is on Facebook, Twitter or other social media site, congratulations. You’ve started down the road to helping your library engage in new forms of communication and public relations. [...]
“Winners take imperfect action while others are sitting around perfecting their plans.” –Kevin Nation Be the voice that is remembered, not just heard. Don’t take yourself too seriously. [...]
Social networking is here to stay, in form or another. I think we all get it now; this stuff can no longer be considered a fad, but is now an integral part of our culture. But that doesn’t mean [...]
Laura
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